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How investing works

Lesson 28 · Written for kid, teen, and little

Bull markets vs bear markets

Why investors call markets 'bull' or 'bear'.

The idea

Investors use two animals to describe the market. A bull market is when prices keep climbing and people feel good — think of a bull charging UP with its horns. A bear market is when prices fall a lot and people get scared — like a bear swiping DOWN. Markets have experienced both rising and falling periods, but no one can promise when a recovery will happen. 🐂🐻

A

Words to know

5

Bull market

A stretch when stock prices keep rising and investors feel confident.

Bear market

A stretch when stock prices fall a lot (usually 20%+) and investors feel scared.

S&P 500

A list of about 500 of the biggest US companies, used to measure how the market is doing.

All-time high

When a price is higher than it has ever been before.

Time horizon

How many years until you need the money — a longer horizon means you can ride out drops.

Try it — no accountMatch the pairs

Match each market sign to whether it's a BULL or BEAR market.

0 / 4 matched

In the full lesson

  1. 1Match the pairs

Vine has 107 lessons like this one, each written three ways so a 7-year-old and a 17-year-old both get a version that fits.

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